Back Market

Communicating a business that loves consumers and the environment

Back Market is the first marketplace for technology products reconditioned by certified experts.

Back Market is a French company whose business model breathes new life into used technology products, making smartphones, PCs and many other items significantly more accessible to its customers, with the aim of protecting the environment from the overproduction of electronic waste.

This innovative model has enabled the company to secure many tens of millions of Euros from major investors at home, and, above all, to become highly popular with consumers.

Back Market turned to BMP to support its Italian media communications, with the objective of growing its visibility in-country.

Working hand-in-glove with Back Market’s Head of PR in France, BMP was able to generate coverage in titles across tech, green, business, finance and lifestyle media. This outcome was made possible by the creation of news that ‘piggy-backed’ on relevant events and celebrations in the national and international calendar, based around the release of environmental studies, the results of consumer purchasing behaviour surveys, and the organisation of media interviews with the company’s managers.

Marine Libaud

PR Representative at Back Market

“We were looking for an agency that could fuse media relations skill and tech sector knowledge with the ability to come up with ideas and communication that would get the very best out of the budget available. It is for this reason that we chose BMP, who have shown themselves to be an expert and proactive partner, and a close fit with the relationship ethos and values that characterise Back Market and its brand”.