Cedacri is an Italian leader in IT outsourcing services for the banking sector, with more than 150 clients including banks, financial institutions, insurers and service companies.
Cedacri selected BMP’s media relations services to consolidate their positioning in their core market.
With this objective in mind, BMP implemented ongoing press office services based around press release management, monitoring of editorial calendar opportunities, production of bylined articles, case study writing and setting up media interviews.
Through these activities, Cedacri achieved an effective media presence in titles including:
- Business: Il Sole24Ore, Corriere della Sera, La Repubblica, La Stampa, Milano Finanza, Il Giornale, Il Mondo, TGCom24, etc.
- Banking and insurance: Aziendabanca, Bancafinanza, Banca&Mercati, Bancaforte, Il Giornale delle Assicurazioni, Assicura, Insurance Review, etc.
- Tech: Data Manager, ZeroUno, Office Automation, Executive.it, Cor.Com, LineaEDP, Computer Dealer&Var, 01net, Techeconomy, etc.
- Local publications: Gazzetta di Parma, la Repubblica Parma, ParmaDaily, etc.
Additionally, Cedacri benefited from BMP’s training services, in which a number of the company’s managers with responsibility for representing the company at public events or in meetings with the media participated in public speaking and media training courses, tailored to their specific requirements.
Rita ZelaschiExternal Relations Manager, Gruppo Cedacri
I have known BMP’s consultants for several years and I have come to appreciate each of them for their professional and human qualities. It’s a working relationship that’s always based on trust and on the certain knowledge that we can count on their capabilities.
They stand out from the crowd because of their tenacity and openness, and we particularly value them for their writing skills and the fact that they make themselves so readily available to meet the client’s specific needs. Thanks to their support, we have achieved excellent results in our media relations. BMP is an agency of communication professionals I would not hesitate to recommend to others.