Clarity and credibility for a new arrival seeking success

eToro is a brokerage company specialising in social trading, with registered offices in Israel, Cyprus and the UK.

eToro engaged the services of BMP to help overcome the lack of media interest that initially greeted the arrival of social trading (and the practically unknown company delivering it!) in Italy.

To deliver against eToro’s requirements, BMP’s consultants worked in coordination with the Israeli agency Spicetree Communications to organise the first official meeting between the company and the Italian press, creating favourable relationships with key media and journalists and positioning the CEO as an opinion leader in the finance space. At the same time, BMP produced and localised educational content around the concept of social trading.

These activities resulted in an immediate improvement in journalists’ perception of social trading and eToro’s credibility as a company, as well as generating media coverage of exceptional quality in titles such as Bloomberg Borsa & Finanza, Repubblica Affari & Finanza, Corriere della Sera, Class CNBC, Italia Oggi, Il Giornale, Economy, La Stampa, Business Community, Soldi,,, Finanza&Mercati, Bluerating and many others.

Susan Cohen and Monica Maron

Co-founders of Israeli consulting firm Spicetree Communications

BMP consistently shows the highest level of professionalism, enthusiasm and dedication to our Israeli accounts operating in Italy so it is pure joy working with them.

They initiate inventive ideas, provide real feedback on our own, and make the most of every opportunity to ensure total satisfaction. They always under-commit and overperform so we are always pleasantly surprised. We can only highly recommend them highly and we wish that every one of our partners could perform at their level of service.