Communicating in the right language: each to their own
Defining and updating the key messages that must underpin a business’s communication is essential, as we spoke about ...
A different year, a different Christmas wish
This Christmas marks the end of a year that has been difficult for everyone and painful for many. But there are sections of the population for whom the problems caused by the pandemic have had even more tragic outcomes. These ...
Now we are ten
As the saying goes, it’s years ago, but it seems like only yesterday… Ten years ago, to be ...
‘Faraway, so close!’: team spirit in the time of Covid
‘Communication is teams together’: some time ago, we chose to emphasise this message on the homepage of our ...
Customer Reference Program in an infographic
We already talked about the value of the B2B Customer Reference Program in another post. Now the advantages ...
Your company’s unique. But what about its messages?
When it comes to your company’s messaging, lack of care or accuracy in identifying what should be conveyed ...
How to make partnership work for your communications
A famous showbiz couple, who are nonetheless notoriously close-knit, responded to the customary question about what the secret ...
When company communication must speak a different language
As we’ve alluded to in a previous post, when a business grows beyond the borders of its own ...
Wishing you Season’s Greetings – and a fantastic 2020!
That’s right, BMP Comunicazione’s tenth Christmas is just around the corner! That’s why, this time around, we’re celebrating ...
Thought leadership: think about the copywriting!
In building thought leadership, the writing is often the fundamental element, because it is that which enables the ...