Customer Reference Program in an infographic
We already talked about the value of the B2B Customer Reference Program in another post. Now the advantages ...
Communicating in the right language: each to their own
Defining and updating the key messages that must underpin a business’s communication is essential, as we spoke about in a post some time ago. But it’s just as important, when entering the ‘execution phase’, to know how to convey them ...
Your company’s unique. But what about its messages?
When it comes to your company’s messaging, lack of care or accuracy in identifying what should be conveyed ...
How to make partnership work for your communications
A famous showbiz couple, who are nonetheless notoriously close-knit, responded to the customary question about what the secret ...
When company communication must speak a different language
As we’ve alluded to in a previous post, when a business grows beyond the borders of its own ...
Thought leadership: think about the copywriting!
In building thought leadership, the writing is often the fundamental element, because it is that which enables the ...
The order of the day: thought leadership!
It’s a known fact: in an ever more crowded, competitive and challenging market, successfully differentiating yourself is hugely ...
Communication for startups: don’t just trust to luck!
Intuition, planning and perseverance are the indispensable ingredients that enable a winning business to first see the light ...
Little moments of glory
In the lifetime of every company, including BMP of course, there are innumerable moments whose special significance keeps ...
Corporate video: scriptwriting, the heart of the project
To produce a successful video, it is fundamental, as we’ve previously said, to listen to the client and ...