Blog

BMP in a BLOG
February 2020

Customer Reference Program in an infographic

We already talked about the value of the B2B Customer Reference Program in another post. Now the advantages and opportunities of CRP are summarized in a convenient infographic. Enjoy the reading! ...

February 2020

Your company’s unique. But what about its messages?

When it comes to your company’s messaging, lack of care or accuracy in identifying what should be conveyed ...

January 2020

How to make partnership work for your communications

A famous showbiz couple, who are nonetheless notoriously close-knit, responded to the customary question about what the secret ...

January 2020

When company communication must speak a different language

As we’ve alluded to in a previous post, when a business grows beyond the borders of its own ...

December 2019

Wishing you Season’s Greetings – and a fantastic 2020!

That’s right, BMP Comunicazione’s tenth Christmas is just around the corner! That’s why, this time around, we’re celebrating ...

December 2019

Thought leadership: think about the copywriting!

In building thought leadership, the writing is often the fundamental element, because it is that which enables the ...

November 2019

The order of the day: thought leadership!

It’s a known fact: in an ever more crowded, competitive and challenging market, successfully differentiating yourself is hugely ...

November 2019

Communication for startups: don’t just trust to luck!

Intuition, planning and perseverance are the indispensable ingredients that enable a winning business to first see the light ...

October 2019

Little moments of glory

In the lifetime of every company, including BMP of course, there are innumerable moments whose special significance keeps ...

October 2019

Corporate video: scriptwriting, the heart of the project

To produce a successful video, it is fundamental, as we’ve previously said, to listen to the client and ...