Anytime Fitness is the largest fitness franchising chain in the world, with thousands of gyms and millions of users in scores of countries.
BMP supported the development of Anytime Fitness’s business in Italy through a variety of services – from consultancy to content creation, and from media training for managers to video production, as well as press office activities.
Each service was delivered in such a way as to communicate effectively with both B2B and B2C audiences, the former with the objective of attracting investment by potential franchisees and the latter to attract new users to gyms across the country.
Anytime Fitness entrusted BMP with everything from advertorials and case studies to customer reference video storyboarding and production; from motivational video for corporate events to organising media training sessions; from press releases to interviews and bylined articles.
Extensive coverage resulted in national dailies from la Repubblica to Corriere della Sera, fashion publications from Glamour to Moda24 in Il Sole 24 Ore, and vertical sector franchising publications from Millionaire to AZ Franchising.
Additionally, fitness magazines (including La Palestra and Fitness Italia), women’s press (from Bella to Ragazza Moderna), events publications (from Vivimilano to Trovaroma) and local titles (from la Gazzetta di Parma to il Giornale di Sicilia and TeleNorba) all carried Anytime Fitness stories from BMP, as did many other offline and online media.
Francesca StabileMarketing Manager, Anytime Fitness
In BMP, I’ve found a communication partner that melds experience, skills and a results-focused approach with motivation and enthusiasm. The agency has supported us with consultancy services, media relations activities, management training events and video production projects.
In all these areas, Pietro, Michela and Francesco really stood out for their professionalism, timely execution and attention to detail – but even more so for their remarkable gift for openness, honesty and the ability to empathise, each fundamental to ensuring our work together delivers of its best.