ègreen, electricity and gas tailored to customers
ègreen is a young and dynamic company in the energy sector, but one that thrives on the ideas and skills of truly experienced professionals.
In an extremely competitive market, the company needed to start a communication path in order to bring its identity into greater focus and to highlight its differences from the competitors.
ègreen has thus chosen the professional services of BMP Comunicazione, whose consultants – working alongside the founding partners – have redefined the key messages for more effective communication of the brand and its values.
Consistently, ègreen entrusted BMP also with the reorganization and copywriting of its company’s website content: this project successfully emphasised the transparency of ègreen’s commercial approach and its “no surprises” services, as well as the pluses of its real-customized offer. In this way, ègreen and BMP have laid the foundations for the subsequent conceiving and planning of increasing and coherent actions in every communication area: from marketing to media.
Luigi AuteriPartner and Operations Manager of ègreen
“In ègreen, we are not looking for ephemeral contracts but long-lasting customers. This is why our business development needs communication that is not artificially captivating but a truthful expression of our corporate value proposition. The increasing recognition of our brand and our business model will be the result of an evolving path: for this first milestone, we are happy to have chosen BMP, also because we are similar in philosophy and values. BMP helped us to become even more aware of our strengths and was able to convey them in clear and effective messages, with a style that reflects us”.