MarinoBus is an Italian passenger road transport brand with over 6,000 connections and more than 250 destinations at home and abroad.
In a time of immense competition in its sector, due in no small part to the arrival in the market of huge foreign players, MarinoBus asked BMP to provide strategic and operational support that would guarantee them media visibility, in order to step up their brand awareness and promote their range of services.
By delivering advice and consultancy, defining key messages, creating content and driving targeted media relations activities across both traditional and digital channels, BMP has successfully highlighted and added value to what makes this company from Puglia stand out from its competitors – its entrepreneurial back-story, its constant financial growth, its strategies for both local and international business development, the quality of its services and its corporate and marketing initiatives that benefit both its customers and its region.
BMP’s activities enabled MarinoBus to develop, for the first time, a constant presence in the media, including in:
• Major nationals such as la Repubblica, Corriere della Sera L’Economia and Radio24
• Local titles such as La Gazzetta del Mezzogiorno, Corriere del Mezzogiorno, Il Quotidiano di Foggia, MoliseNews, Parmareport, Giornale di Sicilia, Torino Today (essential for reaching passengers “on the ground”)
• Specialist tourism publications like Guidaviaggi, Il Giornale del Turismo, Travelnostop, TTG Italia
• Sector-specific publications such as Il Mondo dei Trasporti, Autobus, Ferrovie.it, Ferpress.it
Marco Ruto
Marketing Manager, MarinoBusTimeliness, attention to detail and reliability – these are the words that describe BMP Comunicazione. When we recognised the need to manage our media relations professionally we were on the lookout for an agency that would function like our own internal team. With Michela, Pietro and Francesco we have found the right partners to manage our media relations day in, day out, and thus to support the growth of our business. Their results-focused approach, clarity and openness have enabled us to achieve excellent results even within the first year of working together.