Intesi Group is an Italian company specialising in consulting services, technology-centric products and advanced cloud solutions.
The company chose BMP to initiate its first ever structured communication programme, with the objective of gaining visibility both in specialist ICT titles and in target vertical media, initially in the banking and financial sector.
BMP helped Intesi Group to identify its key messages, which were then used to underpin all the company’s communication activities incuding press conferences, detailed follow-up interviews, bylined articles, and comments on technology and business hot topics.
The company also made good use of BMP’s media training services to improve the effectiveness of their spokespeople in their dealings with journalists.
In this way, Intesi Group succeeded in gaining the attention of titles such as Il Sole 24 Ore, Quotidiano Nazionale, Cor.Com, Bancaforte, Banca&Mercati, Aziendabanca, BitMat, Data Manager, Tom’s Hardware, Sistemi e Impresa, TechWeek Europe, ZeroUnoWeb, Silicon and many others.
In addition, BMP also handled the Group’s media planning activities across its target banking sector publications.
Paola MontiMarketing & Communications Manager, Intesi Group
I remember when our journey with BMP started: it was the kind of wet and rainy day that seems to promise nothing good, yet just one coffee with them was enough to convince me that they were ‘the right ones for us’. They take great care in interpreting our messages and are very frank, clear, quick to react, and, above all, professional.
We needed to make our communication media-friendly and we had to find someone who could support us in this process, as we had no previous experience of it. BMP has guided us politely by the hand throughout – in fact, I’d say the only sour note along the way was the rain!